Use Case

AI Visibility for Professional Services

Clients are asking AI for lawyers, accountants, and consultants. Be the professional AI trusts.

Check Your AI Visibility

The Problem

When someone asks AI "Find a good tax accountant near me" or "Best employment lawyer in Chicago," AI engines build their recommendations from legal directories, review sites, professional associations, and firm websites. Professionals with minimal online presence beyond a basic website are invisible to these AI-powered referral queries.

Example: When someone asks ChatGPT "Best employment lawyer in Chicago"

Real prompts customers are asking

Find a good CPA near me for small business taxes

Best immigration lawyer in Los Angeles

Top management consulting firms for startups

Affordable estate planning attorney in my area

What AI Engines Say About Professional Services

Who gets mentioned?

Professionals with strong Avvo, Martindale-Hubbell, or Clutch profiles, published articles or case studies, Google reviews, and websites that clearly list practice areas, credentials, and fees.

Sources AI draws from

  • Avvo, Martindale-Hubbell (legal)
  • Clutch, UpCity (consulting/agencies)
  • Google Business Profile and reviews
  • Professional association directories
  • Your website (practice areas, credentials, case studies)
  • Published articles and thought leadership

Common gaps businesses have

  • ×No ProfessionalService or LegalService schema on website
  • ×Missing from industry-specific directories (Avvo, Clutch)
  • ×Website doesn’t clearly list practice areas, fees, or credentials
  • ×No case studies, client results, or published expertise
  • ×Few Google reviews or unmanaged online reputation

How ChatReady Helps Professional Services

Three tools designed to get your business recommended by AI. ChatReady monitors 6 AI engines, audits websites across 7 dimensions, and generates 3-layer action plans — starting at $49/month.

Brand Monitor

Track whether AI mentions your firm when prospects ask for professionals in your practice area and location.

AI Readiness Audit

Audit your website for AI readability: practice area structure, credential display, case study format, and professional schema markup.

Action Plan

Get specific actions: build directory profiles, add professional schema, publish thought leadership, and create service-area content AI can reference.

Quick Wins for Professional Services

Actionable steps you can take today to improve your AI visibility. ChatReady's audit identifies these gaps automatically across up to 20 pages, with persona-based testing using up to 25 prompts per analysis.

01

Add Professional Schema Markup

Add JSON-LD for ProfessionalService or LegalService with your specialties, areas served, credentials, and contact info.

02

Build Directory Profiles

Claim profiles on industry directories: Avvo and Martindale for lawyers, Clutch for consultants, CPA directories for accountants. Complete every field.

03

Publish Case Studies

Write detailed case studies showing real results (anonymized if needed). AI engines cite firms that demonstrate proven outcomes.

04

Create Practice Area Pages

Build a dedicated page for each practice area with detailed descriptions, FAQs, and relevant credentials. "Small Business Tax Planning" is better than just "Tax Services."

05

Write Thought Leadership Content

Publish articles on industry topics. "2026 Employment Law Changes Every Business Should Know" positions you as an expert AI will reference.

06

Collect and Respond to Reviews

Build your Google review profile. Respond professionally to every review — AI engines use review engagement as a quality signal.

Example Results

A Chicago accounting firm went from being mentioned in 0 AI engines to 4 out of 6 within 8 weeks.

What changed

  • Added ProfessionalService schema markup to all service pages
  • Created profiles on 5 accounting directories with complete information
  • Published 6 tax-planning articles targeting common client questions
  • Grew Google reviews from 15 to 52 with a systematic post-engagement request

See how AI-ready your professional services business is

Get your free ChatReady Score and find out what AI engines say about your brand across ChatGPT, Claude, Perplexity, and more.

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