Use Case

AI Visibility for Real Estate

Buyers and sellers are asking AI for real estate agent recommendations. Be the agent AI suggests.

Check Your AI Visibility

The Problem

Homebuyers and sellers are starting their agent search with AI: "Find a good real estate agent in my area" or "Best realtor for first-time buyers in Austin." AI engines recommend agents based on review presence, Zillow and Realtor.com profiles, local content, and website structure. Agents without a strong digital footprint across these platforms get overlooked.

Example: When someone asks ChatGPT "Best real estate agent in Austin for first-time buyers"

Real prompts customers are asking

Find a good realtor in my area

Best real estate agent for selling a home in Nashville

Top buyer’s agents in Denver

Who is the best luxury real estate agent in Miami?

What AI Engines Say About Real Estate

Who gets mentioned?

Agents with strong Zillow and Realtor.com profiles, hundreds of reviews, neighborhood-specific content, and websites that showcase recent sales, credentials, and specialties.

Sources AI draws from

  • Zillow agent profiles and reviews
  • Realtor.com agent directory
  • Google Business Profile and reviews
  • Your website (listings, sold properties, bio)
  • Local real estate blogs and market reports
  • Social media presence (Instagram, YouTube tours)

Common gaps businesses have

  • ×No RealEstateAgent schema on website
  • ×Weak Zillow or Realtor.com profiles
  • ×No neighborhood-specific content or market reports
  • ×Few reviews or reviews only on one platform
  • ×Website doesn’t showcase recent sales or transaction history

How ChatReady Helps Real Estate

Three tools designed to get your business recommended by AI. ChatReady monitors 6 AI engines, audits websites across 7 dimensions, and generates 3-layer action plans — starting at $49/month.

Brand Monitor

Discover whether AI recommends you when buyers and sellers ask for agents in your area, and which competing agents get mentioned instead.

AI Readiness Audit

Audit your website for AI readability: agent bio structure, listing schema, neighborhood content, and credentials display.

Action Plan

Get a plan to build visibility: optimize Zillow and Realtor.com profiles, create neighborhood guides, add agent schema, and build your review presence.

Quick Wins for Real Estate

Actionable steps you can take today to improve your AI visibility. ChatReady's audit identifies these gaps automatically across up to 20 pages, with persona-based testing using up to 25 prompts per analysis.

01

Add RealEstateAgent Schema

Add JSON-LD with your name, brokerage, areas served, specialties (buyer’s agent, luxury, first-time buyers), and contact info.

02

Optimize Zillow and Realtor.com

Complete every field on your Zillow and Realtor.com profiles. Add a compelling bio, professional photo, and actively request reviews on both platforms.

03

Create Neighborhood Guides

Write detailed neighborhood pages covering schools, amenities, market trends, and lifestyle. "Living in East Austin: A Complete Guide" is exactly what AI recommends.

04

Showcase Transaction History

List recent sales with details: address, price, days on market. A proven track record gives AI confidence to recommend you.

05

Publish Market Reports

Create monthly or quarterly market reports for your area. AI engines frequently cite agents who publish data-driven local insights.

06

Build Reviews Across Platforms

Ask past clients for reviews on Google, Zillow, and Realtor.com. Cross-platform review presence is a strong signal to AI engines.

Example Results

An Austin real estate agent went from 0 AI mentions to being recommended in 4 out of 6 engines within 7 weeks.

What changed

  • Added RealEstateAgent schema and structured brokerage info to website
  • Optimized Zillow and Realtor.com profiles with complete transaction history
  • Published 5 neighborhood guides for key Austin areas
  • Grew from 18 reviews to 45 across Google, Zillow, and Realtor.com

See how AI-ready your real estate business is

Get your free ChatReady Score and find out what AI engines say about your brand across ChatGPT, Claude, Perplexity, and more.

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